Brand Identity Development

• We crafted a sleek and sophisticated logo that symbolised the idaea of “radiance” and “natural glow.”

• The colour palette combined earthy tones with subtle, luxurious metallics to reflect the brand’s premium positioning and natural ingredients.

• Our font selection featured elegant serif and modern sans-serif types to give the brand a contemporary yet timeless feel.

Packaging Design

• Our design team created visually appealing packaging that embodies the essence of luxury and efficacy.

• We chose eco-friendly materials to align with the brand’s commitment to sustainability. The packaging not only looked elegant but also felt premium to the touch, enhancing the unboxing experience for customers.

Photography and Models Shoot

• For the advertising campaign, we organised a professional photoshoot with diverse models, ensuring the representation of various skin tones.

• Each image emphasised the effectiveness of the products by showcasing models with healthy, glowing skin, reflecting the brand’s promise of inclusivity and transformation.

Marketing and Advertising

• We created digital and print advertising campaigns that highlighted the key features of the products: their ability to reduce dark spots, lighten skin, and improve overall skin health.

• The messaging focused on real-life benefits, such as smoother skin texture, enhanced elasticity, and natural hydration—crafted to resonate with the brand’s target audience.