Brand Identity
Konga Diamonds - Shaping the Future of Excellence
Background
Konga Diamonds stands as a symbol of transparency and excellence within the diamond industry. As a brand committed to the highest standards in natural resource processing, Konga Diamonds sought to develop a visual identity that would reflect their core values—refinement, trust, and innovation. Afterschool Multimedia was tasked with crafting a brand identity that not only positioned Konga Diamonds in line with these values but also resonated with its stakeholders and market segments.
Our Approach
The diamond industry is built on both legacy and modernity. Konga Diamonds needed a logo that would bridge the gap between the timeless elegance of raw, natural diamonds and the cutting-edge innovation that goes into their processing and polishing. This duality needed to be captured in the logo while ensuring it conveyed a sense of trust, creativity, and luxury.
Solution
Afterschool Multimedia’s design approach was centred on encapsulating the journey of a diamond—from its raw, unpolished state deep beneath the earth’s surface to its refined brilliance in the light. This concept was integrated into the logo design, giving Konga Diamonds an iconic visual identity that reflects both its origins and the final polished product.
The logo features a bold, clean font that evokes professionalism and timelessness. A stylised “I” adds uniqueness, while the subtle cut in the “O” mirrors the precision and artistry involved in diamond cutting. This symbolic representation of the brand’s core business helps convey creativity, precision, and cutting-edge innovation—values that Konga Diamonds strives for in every facet of its operations.
The logomark serves as a visual distinguisher between the raw, unpolished state of diamonds and their polished brilliance, symbolising Konga Diamonds’ journey from natural resources to luxurious gems. This visual metaphor not only adds depth to the logo but also emphasises Konga Diamonds’ value proposition: transforming raw potential into refined excellence.
Outcome
The new Konga Diamonds logo positions the brand firmly within the high-end market segment, exuding elegance and innovation. It reinforces the company’s commitment to adding value to natural resources through its cutting-edge methodology. The design speaks directly to the company’s philosophy of transparency and innovation, creating a powerful connection with both stakeholders and consumers.
Other Projects
Pricing Plans
US$3500
/month
Ignite
Ideal for small businesses or startups looking to make a strong digital impression. This plan provides essential services to establish a professional online presence.
- Unlimited design tasks, revisions, multiple brands, stock photography and illustrations
- One request at a time
- Delivery: 12 to 36 hours (business days)
- Pause or cancel anytime
- Monthly Subscription
US$4,800
/month
Accelerate
Designed for growing businesses seeking to expand their digital reach & enhance their brand image. This plan offers a broader range of services with increased flexibility.
- Unlimited design tasks, revisions, multiple brands, stock photography and illustrations.
- Two Animated logo reveals and two social media reels
- One request at a time.
- Delivery: 12 to 36 hours (business days).
- Pause or cancel anytime
- Monthly Subscription
MOST POPULAR
US$8,200
/month
Elevate
For established brands aiming for a comprehensive digital transformation. This plan offers a wide range of premium services and dedicated support.
- Unlimited design tasks, revisions, multiple brands, stock photography and illustrations.
- Animated logo reveals and four social media reels
- Priority over other clients.
- Two requests at a time.
- Delivery: 6 to 24 hours (business days)
- Pause or cancel anytime
- Monthly Subscription
US$1,999
Logo Design
- A questionnaire, 3 logo options, and mockups. With our industry-proven logo design process, we will work closely with you to create a unified branding experience that resonates with your target audience.
- Once-Off Payment
US$3,999
Brand Strategy
- We will help you get your brand established with a mission, vision, and value proposition, and core values.
- Once-Off Payment
MOST POPULAR
US$4,999
Brand Guideline Design
- Logo design, a fully designed brand guideline document, color palette and typography.
- Stock photography, stock illustrations and icons.
- Once-Off Payment
Basic Stock Photos
Hundreds of project-ready photos for less, choose the plan that fit your needs.
- Monthly replenishment of downloads
- Monthly payment, cancel anytime
- Single User
- Standard license
- Based on three tier price
Price:
US$15.00 for 10 downloads
Price:
US$28.00 for 25 downloads
Price:
US$40.00 for 50 downloads
Basic Stock Videos
Hundreds of project-ready photos for less, choose the plan that fit your needs.
- Monthly replenishment of downloads
- Monthly payment, cancel anytime
- Single User
- Download SD/HD/4K for same price
- Standard license
- Based on three tier price
Price:
US$85.00 for 10 downloads
Price:
US$85.00 for 10 downloads
Price:
US$239.00 for 50 downloads
MOST POPULAR
Premium Stock Photos & Videos
Premium Photos + Videos: The subscription that covers everything
This all-encompassing plan lets you access everything in Afterschool Multimedia photo and video library
- Monthly replenishment of downloads
- Monthly payment, cancel anytime
- Single User
- Download SD/HD/4K for same price
- Standard license
- Based on three tier price
Price:
US$100.00 for 10 downloads
Price:
US$199.00 for 25 downloads
Price:
US$329.00 for 50 downloads
Together, let’s build something amazing.
Contact us now to discuss your idea, so that we can turn it into amazing product.
